{"id":1094,"date":"2006-05-29T20:28:54","date_gmt":"2006-05-29T18:28:54","guid":{"rendered":"http:\/\/www.manuelgago.org\/blog\/?p=1094"},"modified":"2006-05-29T20:36:57","modified_gmt":"2006-05-29T18:36:57","slug":"promesas-perigosas-en-internet","status":"publish","type":"post","link":"https:\/\/www.manuelgago.org\/blog\/2006\/05\/29\/promesas-perigosas-en-internet\/","title":{"rendered":"Promesas perigosas en Internet"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.manuelgago.org\/blog\/wp-content\/uploads\/2006\/05\/pipeline_cnn.gif\" alt=\"\" \/><\/p>\n<p>Leo o <a href=\"http:\/\/www.ojr.org\/ojr\/stories\/060522bryant\/\">interesant\u00edsimo artigo<\/a> de <a href=\"http:\/\/blog.eweek.com\/blogs\/intermedia\/\">Steve Bryant<\/a> na Online Journalism Review: \u201c<a href=\"http:\/\/www.ojr.org\/ojr\/stories\/060522bryant\">What works in online video news?<\/a>\u201d. Bryant comeza cun feito sorprendente, a\u00ednda que previs\u00edbel: a <a href=\"http:\/\/www.cnn.com\">CNN.com <\/a>distribu\u00edu 4 mill\u00f3ns de v\u00eddeos ao mes o ano pasado. Nestes momentos, a cadea supera os 11 mill\u00f3ns de v\u00eddeos vistos \u00e1 semana. O ADSL multiplica o interese. Entrevistando a varios expertos, Bryant concl\u00fae que tipos de v\u00eddeo est\u00e1n a funcionar na web:<br \/>\n1) os v\u00eddeos- que-tes-que-ver, distribu\u00eddos a trav\u00e9s de marketing viral, en plan colisi\u00f3ns de coches ou suicidios dende ra\u00f1aceos;<br \/>\n2) o contido exclusivo e en profundidade, entendido como informaci\u00f3n de valor engadido e explicativo creado pouco tempo despois de xurdir un feito.<br \/>\n3) os breves resumos da xornada. <\/p>\n<p>O \u00e9xito do v\u00eddeo non chega s\u00f3, sen\u00f3n con cambios no comportamento dos usuarios que nos obrigan a darlle outra volta m\u00e1is a como concebimos o etiquetado e almacenamento de contidos nas nosas webs. Como di Stephen Smyth, vicepresidente de medios de Reuters:<\/p>\n<blockquote><p>&#8220;Before we had really good search, publishers were focused on the browser metaphor: tabs, contextual links, story packages (\u2026) Now as search has become more popular, it&#8217;s more of a 50\/50 proposition. It&#8217;s not just packaging the story right, it&#8217;s putting the right metadata in and making sure all the video search engines get the feed.&#8221;<\/p><\/blockquote>\n<p>Aproveito para co\u00f1ecer o servizo de TV en streaming da CNN, o <a href=\"http:\/\/www.cnn.com\/pipeline\/index.c.html\">Pipeline<\/a>, que emprega unha aplicaci\u00f3n de escritorio para acceder ao servizo audiovisual baixo demanda. Compr\u00f3banse as ideas expostas por Bryant na publicidade promo do Pipeline, como se pode ver na imaxe que ilustra o post. A prestixiosa cadea promete, se accedes a pagar a subscrici\u00f3n mensual, catro canles de contido <em>sen filtrar<\/em> (\u00bfa que se referir\u00e1n con <strong>filtrar<\/strong>?) e, de xeito destacado, <em>colisi\u00f3ns de coches e rescates espectaculares<\/em>. Perigoso cami\u00f1o para a busca dunha audiencia en Internet. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leo o interesant\u00edsimo artigo de Steve Bryant na Online Journalism Review: \u201cWhat works in online&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.manuelgago.org\/blog\/2006\/05\/29\/promesas-perigosas-en-internet\/\">Ler a historia<span class=\"screen-reader-text\">Promesas perigosas en Internet<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":1093,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2,5],"tags":[],"class_list":["post-1094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-en-deseno","category-diario","category-ligazons","excerpt","zoom","full-without-featured","even","excerpt-0"],"_links":{"self":[{"href":"https:\/\/www.manuelgago.org\/blog\/wp-json\/wp\/v2\/posts\/1094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manuelgago.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manuelgago.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manuelgago.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manuelgago.org\/blog\/wp-json\/wp\/v2\/comments?post=1094"}],"version-history":[{"count":0,"href":"https:\/\/www.manuelgago.org\/blog\/wp-json\/wp\/v2\/posts\/1094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manuelgago.org\/blog\/wp-json\/wp\/v2\/media\/1093"}],"wp:attachment":[{"href":"https:\/\/www.manuelgago.org\/blog\/wp-json\/wp\/v2\/media?parent=1094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manuelgago.org\/blog\/wp-json\/wp\/v2\/categories?post=1094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manuelgago.org\/blog\/wp-json\/wp\/v2\/tags?post=1094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}