Como o viño se fixo moderno: unha exposición sobre a transformación cultural do viño

O MOMA de San Francisco está programando nestes momentos unha interesantísima exposición sobre viño e arte, How Wine became Modern, que investiga o proceso polo cal o viño pasa de converterse nun artigo popular a incorporarse ao sector dos “estilos de vida” e nun obxecto susceptible de ter deseño. Así o explica o comisario da exposición, malia que non estou moi de acordo con situar a modernización do viño coa famosa anécdota da superioridade dos viños californianos na cata a cegas de París do 76:

“The story begins in 1976, the year of the now-famous Judgment of Paris. There, in a blind taste test, nine French wine experts pronounced a number of northern California wines superior to esteemed French vintages. However apt the decision, later criticized and repeatedly restaged, the event released shock waves across the globe as it gave the nascent California wine industry, as well as winemakers in many other parts of the world, new confidence, credibility, and visibility. This, in turn, had multiple effects including the expansion of wine markets, growing popular awareness of wine, the birth of wine criticism, vineyard tourism, and a host of other manifestations. From this moment forward, the culture of wine began to accommodate and valorize new priorities such as innovation, diversification, globalization, marketing, and accessibility”

Un enfoque certamente orixinal.

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